Ciders and RTDs belong to the category of alcoholic beverages, which are primarily characterized by seasonality. Their sales increase in the summer months. Roughly every fifth cider and RTD respondent buys at the Biedronka chain store. Tesco (16%) and Auchan (16%) supermarkets are second among cider lovers. Carrefour hypermarkets and supermarkets are just behind them. Interestingly, only 10% of respondents buy this alcoholic beverage in local groceries or liquor stores. However, the results of the shopping place choices are a bit different in case of RTD consumers. The respondents mentioned liquor stores (17%) as second, and the Auchan supermarket (16%) was just behind them and came in third.
Rynki Alkoholowe 08/2018