The results of the survey on consumers’ knowledge and preferences related to the wine consumption reveal the Top 5 most recognizable brands among dry and semi-dry wines. As in previous years, Carlo Rossi, which is the clear leader in both, the unaided recall (26%) and aided recall (67%), was first. Among consumers, it is still the best-known wine.
Kadarka, indicated by almost one in five respondents in the unaided recall, was second. In the aided recall, on the other hand, the respondents’ indications are similar to Carlo Rossi as 66% of respondents recognize this wine. The remaining three places in the Top 5 dry and semi-dry wines are taken by: Sophia, Fresco and El Sol. Sophia, Fresco and El Sol.
Rynki Alkoholowe 11/2018