The category of mulled wines, as every year, is opened by the undisputed leader – Grzaniec Galicyjski. The brand has been ahead of its competition for years, becoming a synonym for mulled wine in Poland. The respondents when asked to list the mulled wines, mentioned Grzaniec Galicyjski as first, which proves that the brand is strongly rooted in consumers’ awareness. Among meads, the best recognizable brand is Grzany Polski Trójniak, which was indicated by 18% of consumers consuming and buying meads. The Półtorak Lubelski brand (17%) was second, followed by Kasztelański Trójniak.
Rynki Alkoholowe 1/2020