okl 2020 07


okl 2020 05 06

 

The annual global ranking of „Millionaires Club 2019” prepared by the British magazine „Drinks International” includes 148 alcohol brands with annual sales of over a million 9-litre boxes. As many as 90 of them reported increases in sales. The list also includes 8 spirits from Poland. The top of the ranking was once again dominated by products from Asia. Once again Jinro (Hite-Jinro) brand prevails in the list, namely an alcoholic beverage from the Soju category from South Korea. We have a total of 39 brands on the list, one more than a year ago, but some companies have not submitted their sales data. Smirnoff is still the leader among vodkas. There are 8 vodka brands from Poland in the list. The best of them was the Zubrówka from CEDC portfolio.

Rynki Alkoholowe 7/2020

As the results of the latest CBM Indicator research show, beer is consumed by the vast majority of people in Poland who drink or buy alcohol (88%), and almost half of them consider beer their favourite alcoholic beverage. A vast majority (82%) of consumers declare choosing domestic beers first and foremost. Every fifth person consumes Czech beers and 15% of the respondents also prefer German.

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Rynki Alkoholowe 7/2020

Beer is a category which generates about 50% of the sales value of all alcohols in small-format stores up to 300 m2 (about 60% of the value shares in the July-August period and over 40% in December 2019). This value represents approximately 14% of the total sales of small-format stores. Beer is also the product most often purchased in small format shops – transactions with beer account for over 25% of all transactions.

Rynki Alkoholowe 7/2020

The SARS-Cov-2 pandemic continues at its best (or rather at its worst) and there is no end to it. The situation obviously affects the spirit industry and its actions. The Moody’s Investors Service rating agency predicts that the profits of major spirits companies, such as: Diageo PLC, Pernod Ricard SA, Remy Cointreau SA, Heineken NV and Carlsberg Breweries A/S will fall by 15-30% in 2020. However, a return to profit growth is expected in 2021.

Rynki Alkoholowe 5-6/2020

According to the CMR data, brandies and cognacs accounted for less than 1% of the spirits sales in 2019 in Poland in small-format shops up to 300 m2. Low popularity goes hand in hand with low availability – in 2019, brandy and cognacs were available only in every other small-format store selling alcohol with only about 3 variants of these spirits on average.

Rynki Alkoholowe 5-6/2020

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