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The 13th Vodka Tasting organized by the “Rynki Alkoholowe” national trade monthly was unique in many respects. It was not an easy task for the jury as 9 companies submitted as many as 21 products to the competition. There were more of them (28) only once in the history, in 2014. For the first time, however, we presented as many as 8 medals! Russian Standard Original from CEDC International Sp. z o.o. turned out to be the best brand in the category of pure vodkas in the price category of up to PLN 50 for 0.7 l. Ostoya from the portfolio of Wyborowa Pernod Ricard won in the pure vodka category within the price range of PLN 50-100 for 0.7 l. Finally, the category of pure vodkas at a price above PLN 100 for 0.7 l. Here the competition was extremely interesting, and the Precious Vodka brand won it eventually. Its manufacturer is Jewel Lines company – so the jewellery project was created with passion for diamonds and other precious stones. Distributor of Precious Vodka in Poland is Ice-Full Sp. z o.o. company.

The government plans to increase the excise duty on alcohol by 3% in 2020. This will provide PLN 1.1 bn more revenue to the state budget. The higher tax will most likely apply to ethyl alcohol, beer, wine and wine products. Cider and perry, taxed at a preferential excise tax rate of PLN 97 per 1 hl of finished product, have been excluded from the indexation.

Rynki Alkoholowe 5/2019

The latest CBM Indicator polls indicate that Napoleon is the most recognizable brand among the lovers of cognacs and brandies. This brand can be identified by almost every fifth respondent. Spontaneous knowledge of this spirit reaches nearly 20%, while assisted knowledge almost 60% of indications. It is worth noting that the Napoleon brand has been the leader for several years now. The second place on the ranking list was, as in previous polls, Metaxa, which also has a significant percentage of indications in assisted recall–48%. On the other hand, only 7% of respondents can spontaneously indicate this Greek brandy. It is also worth noting that Hennessy and Martell have the same level of spontaneous knowledge as Metaxa, which means that these brands have their small but faithful group of followers. Stock brandy, which received 46% of indications, also has a high percentage of supported recognition.


Rynki Alkoholowe 5/2019

The sale of brandy and cognac is highly concentrated – the largest quantities of this type of spirits in small format stores is sold by Ambra (Pliska and Słoneczny Brzeg brands) – in 2018, its share in the sales volume increased by 9 percentage points to 42%. Stock (Stock 84 and Brandy Original brands) is the vice-leader, which in the discussed period, had about 15% of shares in the sales volume of this category, and CEDC with the Metaxa brand is in third place. It is worth noting that such a large increase in Ambra’s shares last year was at the expense of its two rivals.
Brandy from the former Communist Bloc – Pliska and Słoneczny Brzeg, which in December 2018 could be found on the shelf in 57% and 31% of outlets selling this category (with value shares of 26% and 10% respectively) – is still widely distributed in small format stores. More demanding customers in every third outlet of this format could find Metaxa, which accounted for 18% of sales of this type of spirits.

Rynki Alkoholowe 5/2019

Rum, gin and tequila are among the smaller segments of alcohols in small-format stores up to 300 m2. Together they account for less than 1% of the sales value of spirits. Rum and gin are available in about 40% of outlets, while tequila is offered by only a few percent of them.

Rynki Alkoholowe 4/2019

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