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The results of the analysis of the recognition of mulled wine brands indicate that, in previous years, Grzaniec Galicyjski is a decisive leader among them and as its popularity is growing every year. It is recognized by 40% of consumers in the aided recall. However, almost every fifth respondent can indicate it in the unaided recall, where a respondent names a known brand. The Zbójeckie Grzane brand was in the second position, the popularity of which increased also last year. This wine is recognized by every fourth respondent. However, only 8% of consumers can spontaneously indicate them. Two brands of mulled wine ex aequo are third in brand recognition: Grzane Mnicha and Grzane Staropolskie, which is indicted by more or less every fifth consumer in aided recall. However, spontaneous knowledge of these brands constitue just a few percentage points.


Rynki Alkoholowe 1/2019


The sale of the bubbly alcoholic beverages in small-format stores is highly concentrated. Ambra (owner of Dorato, Piccolo, Cin&cin or MichelAngelo brands) is the leader in the sale of sparkling wines in small-sized stores, which in 2017, holds nearly 1/3 of the value shares. Other important players in terms of value generated at that time were: Henkell&Co (e.g. Sowietskoje Igristoje, Raffaello and Mionetto Prosecco) and Bartex (e.g Bajkał Igristoje, Mogen David and Jantarskoje Igristoje) – both accounted for about 10% and 9% of the category turnover respectively. Bacardi Martini, the share of which in the sales value was over 6%, has lost its importance.

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Rynki Alkoholowe 12/2018

According to the latest CBM Indicator research results, the two main sparkling wine brands indicated by the respondents are Cin&Cin, which obtained 19% of indications in the unaided recall, and 52% in the aided recall and Dorato with the result of 17% in the unaided recall and 51% in the aided recall. A high score in the unaided recall was also achieved by Sowietskoje Igristoje brand with a score of 17%, and 39% in the aided recall. Carlo Rossi also boasts a good result in the aided recall, with a 44% score. Interestingly, this wine received only 1% of indications in the unaided recall.

Rynki Alkoholowe 12/2018

Poland is the largest vodka producer in the European Union – in 2017 the value of the export of vodka, produced in our country, exceeded EUR 200 million. The total of taxes, which annually supply the domestic spirits industry, amounts to around PLN 12.6 bn. The average annual expenditure of the spirit industry on the purchase of goods and services amounts to nearly PLN 3 billion. This transfers to, for example, agriculture, as up to 50,000 tonnes of potatoes and around 750,000 tonnes of cereals are purchased for production needs. They come mainly from Polish suppliers – 135 companies registered according to the Ministry of Agriculture and Rural Development. As much as 98% of which are medium, small and micro-enterprises. The industry also has a significant impact on the labour market – about 100,000 jobs directly or indirectly related to it. One industrial job generates 14 more jobs in the supply chain.

Rynki Alkoholowe 12/2018

The results of the survey on consumers’ knowledge and preferences related to the wine consumption reveal the Top 5 most recognizable brands among dry and semi-dry wines. As in previous years, Carlo Rossi, which is the clear leader in both, the unaided recall (26%) and aided recall (67%), was first. Among consumers, it is still the best-known wine.

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