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okl 2021 06


Ranking of the most valuable Polish brands was presented for the fifteenth time by Rzeczpospolita daily. The 2020 list covers 220 items with an estimated value of at least PLN 10 m and includes representatives of 27 alcohol brands available on the Polish market. Like the previous list, Żubrówka (CEDC International) remains the leader here. Tyskie (Kompania Piwowarska) and Żywiec (Grupa Żywiec) beers also made the top spot.

Rynki Alkoholowe 8/2021

RTDs have a truly diverse offer when it comes to the choice of flavours. However, the most popular are the citrus fruit flavours indicated by 2/5 of consumers: lime (41%) and lemon (39%). Flavours associated with well-known alcoholic beverages should be distinguished separately. Among them, Mojito (34%), Whisky&Cola (31%), Gin&Tonic and Tequila (24% each) are the most popular. The majority of those who consume low-alcohol RTDs say they mainly buy them when out with friends (41%). In contrast, 27% of respondents admit that they purchase RTDs for their own consumption. Interestingly, 18% of those taking part in the survey said that they buy RTDs for no particular reason. Detailed correlation analyses show that 94% of low-alcohol RTD drinkers choose brands produced in Poland.

Rynki Alkoholowe 7/2021

The market of flavoured beers and radlers in Poland is dominated by Carlsberg. Grupa Żywiec is in second place. Together they generate value shares of around 70%. Desperados, Somersby, Lech Free or Garage are the brands doing best across the category. RTDs recorded 1% growth in value sales in small format stores up to 300 m2 in Q1 2021, compared to the same period a year earlier. The largest producers are Brown-Forman, MBWS and Stock, which together account for around 80% of the value share in the small-format RTD market. The best selling brands include: Jack Daniel’s (Brown-Forman), Sobieski Impress (MBWS), Jim Beam (Stock) or Bacardi Breezer (Bacardi Martini).
Ciders, on the other hand, declined by 8% in value sales in Q1 2021, compared to last year. Ambra is the sales leader in the category among manufacturers with its value shares accounting for approx. 80% of the entire category. The most popular brand is Cydr Lubelski from this producer.

Rynki Alkoholowe 7/2021

The 15th Vodka Tasting organised by the “Rynki Alkoholowe” monthly, like last year, was also conducted remotely. Most importantly, however, this did not affect the choices or decisions of the jurors, who awarded a record number of medals. The biggest competition was in the category of pure vodkas priced up to 40 zlotys per 0.5 l. In the end, Hlibny Dar vodka (Bayadera Group, distributor in Poland: BJC Dictribution Sp. z o.o.) became the winner in this category. In the category of pure vodkas priced above 40 zlotys per 0.5 l, the market novelty Drvahl Vodka (Pravda S.A.) turned out to be the best. Retman Strong vodka with 50% alcohol content (Toruńskie Wódki Gatunkowe), competing in the price category above 40 zlotys per 0.5 litres, was also awarded a medal for its high score among the remaining pure vodkas participating in the competition.

Beers form a segment of the alcohol market with high awareness among people who drink or buy alcohol. The level of rootedness of brands in the minds of respondents is one of the indicators describing a given market. A survey conducted by CBM Indicator confirms that more than a dozen different beer brands are very well recognised among at least half of those who buy and drink alcohol. Domestic beers with a long presence in the market, such as Żywiec, Tyskie, Lech, Okocim or Warka are known to the vast majority of respondents.

Rynki Alkoholowe 6/2021

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