okl 2021 07


okl 2021 06

 

The analysis results of the latest survey conducted periodically by CBM Indicator show that respondents are most willing to buy alcoholic beverages in such places as supermarkets and discount stores – 52% of indications each and hypermarkets and off-licences – 50% each. A much smaller percentage of respondents indicate highly specialized stores (21%), petrol stations (20%) and on-line shops (19%). In the absence of a favourite brand, consumers usually purchase another with a similar flavour (51% of indications). One third of the respondents willingly buy another brand at a similar price. On the other hand, respondents less frequently decide to move to another store to buy their favourite brand of alcohol (14%), wait for delivery (11%), buy a cheaper brand (8%) or buy another type of  alcohol (4%).

Rynki Alkoholowe 9/2020

For many years, the leader of unaided recall on cider knowledge in Poland has been Cydr Lubelski, the recognisability of which reaches 47% among respondents. RTDs are not very popular among consumers. The consumption of this type of alcohol in the last 12 months is declared by 25% of people, and only 1% of respondents indicate that they like to consume this type of drinks. Knowledge of RTD brands is quite poor among the respondents. The following famous brands of spirits are leading: Jack Daniel’s, Smirnoff Ice, Bacardi, Sobieski Impress and Jim Beam.

Rynki Alkoholowe 8/2020

Of the radlers, ciders and RTDs, radlers are the best selling group in small-format stores. The most frequently purchased brands in this flavour segment are: Warka Radler, Lech Shandy and Okocim Radler. Ciders constitute only 0.1% of the alcohol sales volume in small-format stores up to 300 sqm. The best-selling variant here is the Ambra Group’s Cydr Lubelski. A similar position in the ranking of spirits is occupied by RTDs. Like ciders, they account for 0.1% of the sales volume of all alcohols in small-format stores. The most important producer in this category is MBWS and its Sobieski Impress. Volume shares of this brand range from approx. 20% to 30%.

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Rynki Alkoholowe 8/2020

The annual global ranking of „Millionaires Club 2019” prepared by the British magazine „Drinks International” includes 148 alcohol brands with annual sales of over a million 9-litre boxes. As many as 90 of them reported increases in sales. The list also includes 8 spirits from Poland. The top of the ranking was once again dominated by products from Asia. Once again Jinro (Hite-Jinro) brand prevails in the list, namely an alcoholic beverage from the Soju category from South Korea. We have a total of 39 brands on the list, one more than a year ago, but some companies have not submitted their sales data. Smirnoff is still the leader among vodkas. There are 8 vodka brands from Poland in the list. The best of them was the Zubrówka from CEDC portfolio.

Rynki Alkoholowe 7/2020

As the results of the latest CBM Indicator research show, beer is consumed by the vast majority of people in Poland who drink or buy alcohol (88%), and almost half of them consider beer their favourite alcoholic beverage. A vast majority (82%) of consumers declare choosing domestic beers first and foremost. Every fifth person consumes Czech beers and 15% of the respondents also prefer German.

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Rynki Alkoholowe 7/2020

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