okl 2021 07


okl 2021 06

 

Poles still know little about the difference between sparkling wine and champagne. Knowledge of sparkling wines remains at a similar level as in previous years. The best known brand is Dorato, which 15% of respondents spontaneously mentions as the first (Top of Mind). Cin&Cin is in second place, mentioned by 12% of respondents. The best recognized brands of sparkling wines also include: Sowietskoje Igristoje (6%), Martini Prosecco and Carlo Rossi (3% each) and Michelangelo (2% of indications). The majority (62%) of consumers of sparkling wines and champagnes are not limited to one type of alcohol, but prefer products of several other brands that share common characteristics (most often they are: price, quality and flavour). Every fifth person during the survey stated that they usually buy the brand that is sold on the most favourable terms (sales, discounts).

Rynki Alkoholowe 12/2020

Every second inhabitant of Poland drinks wine. Among drinkers, 51% of people declare their consumption regardless of the season, and 25% drink them exceptionally during the New Year’s Eve and carnival season. Consumers on the Polish market prefer sweet and semi-sweet wines (72% of respondents). Dry and semi-dry wines, on the other hand, are in second place (46%). Sparkling wines and champagnes are in third place with 41%. The most common consumers of wines are women, people aged 30-39 and residents of medium-sized cities with a population of up to 20 thousand. Among the most recommended brands, the leaders are Carlo Rossi and Kadarka brands, which received 75% and 64% of responses.

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Rynki Alkoholowe 11/2020

The 14th Vodka Tasting organised by the “Rynki Alkoholowe” monthly took place in slightly different circumstances this time. Initially, the competition was scheduled for 22 May. However, the coronavirus pandemic rained on our parade. Remote tasting turned out to be the best solution here. The jury received liquor samples marked only with numbers and each of them individually assessed which product deserved a medal most. They then sent their ratings to our editorial office, where the points awarded were counted. The competition was the greatest in the pure vodka category at a price up to PLN 45 per 0.5 l. Ultimately, the winner was Bulbash 6 (distributor: Partner Center Sp. Z o.o.). An unusual situation occurred in the category of pure vodkas at a price over 45 PLN for 0.5 l, because two products obtained the same score. We had no choice but to award two medals here. They were given to Wódka Longinus 40% (Nalewkarnia Longinus) and Wódka Ziemniaczana Podole Wielkie (Podole Wielkie). Walnut liquor from Nalewkarnia Longinus won the category of flavoured vodkas and flavoured spirits with a very good score. We also decided to award the second medal in the category of flavoured vodkas and flavoured spirits. It went to Kazbek Peak Aged 5 Years Brandy (Partner Center Sp. z o.o.). As in the previous year, we also awarded a medal in the Packaging Design category. It was given to a bottle of Nemiroff De Luxe vodka (Coca-Cola HBC Poland). Here, of course, the choice was made “explicitly”, i.e. after the tasting part of the competition and after the disclosure of the competing products.

Rynki Alkoholowe 11/2020

Wines are quite popular among Poles. They account for approx. 5% of the liquor market value sales in small-format shops up to 300 m2. The most common selling brands are: Carlo Rossi, Fresco and Kadarka. Currently, a customer of a small-format store can choose from an average of 30 variants. Poles usually buy one bottle of wine per transaction and spend about PLN 20 on it. These are mostly standard volumes of 750 ml or 1000 ml, which together account for over 97% of the wine sales volume.

Rynki Alkoholowe 11/2020

Vodka is one of the most frequently chosen alcohol by Poles, ranking second on the podium, right behind the beer. On average, every fourth alcohol purchaser in a small-format store up to 300 m2 puts vodka in the basket. As a result, the category generates more than 8% of the turnover of such stores. A customer can choose from an average of almost 90 variants in a small format store. Vodkas in the smallest volumes are most often purchased. Almost half of the customers of small-format stores decide to buy 90/100 ml bottles and approx. 30% of customers buy 200 ml. In total, small bottles generate approx. 45% of the sales volume. The most popular variants of vodka in small bottles belong to such brands as: Żubrówka Biała, Żytniówka Czysta, Żubr Strong or Cytrynówka Lubelska. In the case of larger volumes, 0.5-litre bottles are most often bought by about 1/5 of customers going to small format shops for this product. The most popular larger bottle variant among Poles is Żubrówka Biała 500 ml, responsible for as much as approx. 14% of the category’s sales volume.

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Rynki Alkoholowe 10/2020

temat 07


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