okl 2021 04

okl 2021 03


The SARS-Cov-2 pandemic continues at its best (or rather at its worst) and there is no end to it. The situation obviously affects the spirit industry and its actions. The Moody’s Investors Service rating agency predicts that the profits of major spirits companies, such as: Diageo PLC, Pernod Ricard SA, Remy Cointreau SA, Heineken NV and Carlsberg Breweries A/S will fall by 15-30% in 2020. However, a return to profit growth is expected in 2021.

Rynki Alkoholowe 5-6/2020

According to the CMR data, brandies and cognacs accounted for less than 1% of the spirits sales in 2019 in Poland in small-format shops up to 300 m2. Low popularity goes hand in hand with low availability – in 2019, brandy and cognacs were available only in every other small-format store selling alcohol with only about 3 variants of these spirits on average.

Rynki Alkoholowe 5-6/2020

Cognacs and brandies have their fans in different parts of the world. However, as the results of surveys conducted by CBM Indicator show, the awareness of brands of this type of alcoholic beverages is low among Polish consumers. 23% of consumers declared that they had drunk cognacs and brandies in the last year and 14% in the last month. As shown by the results of the aided recall for cognac and brandy brands, the best known are Napoleon (50%) and Metaxa (41%). Above 20% of indications were also given to Calvados (23%), Brandy Stock and Davidoff (23% each), Henessy and Pliska (22% each).

According to CMR data, in the Easter week of 2019, the value of sales of pure vodkas increased by 30% compared to the previous week, the spending on table wine increased by 40%, while the spending on liqueurs and creams by as much as 70%. Throughout 2019, four producers were responsible for about 80% of the liquor and cream sales values in small-format stores in Poland – CEDC (with Jaegermeister, Campari and Cointreau), MBWS (Krupnik and Finezja), Diageo (Sheridan’s, Baileys) and Polomos Bielsko-Biała (Advocaat, Talka). Among the brands, the leader in terms of value was Jagermeister (CEDC), which accounted for nearly 30% of sales. Krupnik Słony Karmel from MBWS was second in terms of sales value share (13% of share). The next positions were taken by Sheridan’s (Diageo) and Advocaat (Polmos Bielsko-Biała).

Rynki Alkoholowe 3/2020

A detailed analysis of the results of the latest survey conducted recurrently by CBM Indicator indicates that the most popular brand among liqueurs and creams in Poland include: Advocaat Classic (10%), but also Advoccat Krupnik (10%). The others that have received more than 5% of the indications are: Baileys (8%), Sheridan’s (7%), Amaretto (7%) and Beherovka (6%). Interestingly, respondents most often recommend the Krupnik Advocaat brand (12%), while Advocaat Classic is recommended by 9% of respondents.


Rynki Alkoholowe 3/2020

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