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okl 2021 06

 

Vodka is the second most important alcohol category in small-format stores up to 300 m2. Products from this category appear on average on every tenth receipt, generate approx. 8% of the total sales value in this type of stores and approx. 40% of the sale value of alcohols (of which approx. 25% are pure vodkas). Sales volume growth was significantly reduced in 2020 due to the prevailing coronavirus pandemic.

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Rynki Alkoholowe 2/2021

The vast majority of consumers (85%) admit that they prefer pure vodkas, while 63% of respondents say they choose quality vodkas more often than other types. Among the flavours preferred by consumers, the 2 most popular can be distinguished: cherry and lemon. Consumers most often buy vodkas to celebrate meetings with friends (40% of indications) or family celebrations (25%). Around 15% of people buy vodkas for personal consumption and 9% make a purchase for no particular reason. The survey results also show few changes in vodka consumption among consumers during the COVID-19 pandemic.

Rynki Alkoholowe 2/2021

Discount stores and supermarkets remain the most popular places to buy spirits, including niche spirits. Whether they are niche or popular drinks, most consumers do not attach themselves to a single brand, but prefer to have one or more alternative brands. At the same time, the more niche the beverage is among the general consumer, the more loyal its connoisseurs are. Almost a third of cider consumers indicate that they consumed less cider in 2020 than in previous years. There are similar changes in consumption for mulled wines and meads. Almost 1/4 of connoisseurs of these niche beverages reduced their consumption in 2020.

Rynki Alkoholowe 1/2021

Spirits generate about 25% of the total sales value in small-format stores up to 300 m2. In the carnival season we can find meads in only about 3% of small-format stores. More than 50% of the brands that appear on receipts come from Apis. Liqueurs belong to a slightly more popular category in the small format. The most important producer here is Henkell Freixenet Polska with its best-known brand – Nalewka Babuni. The distribution of this product, as well as meads during the carnival period, reaches about 3%. Mulled wines at the carnival reach around 0.1% of the sales value of all spirits. The most important brand in this category is undoubtedly Grzaniec Galicyjski from JNT Group.

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Rynki Alkoholowe 1/2021

Sparkling wines and champagnes account for about 0.5% of the sales value of all alcohols in small-format stores up to 300 m2. This trend has continued for 11 months of the year, and in December it almost quadrupled – the value shares then represent almost 2% of all alcohol sales (1.8% in December 2019). This is the only category among alcohols that reaches almost 25% of annual sales in one month. In the week with New Year’s Eve, sparkling wines and champagnes appear on about 5% of all alcohol transactions (4.8% in the week with New Year’s Eve in 2018, 5.4% in 2019). The brands that achieve the highest sales value per year are Dorato and Piccolo (a non-alcoholic drink for children) from Amber, as well as Soviet Igristoje from Bartex.

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Rynki Alkoholowe 12/2020

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