okl 2021 07

okl 2021 06


KPMG published the 11th edition of the “Rynek dóbr luksusowych w Polsce” (Luxury goods market in Poland) report. Alcohols are of course described separately here. Over the last 5 years, until 2019, the luxury spirits segment had grown the fastest of all market categories. The increase in sales value averaged 8.8% per year. In 2020, however, the economic situation related to the pandemic had a negative impact on sales, resulting in a decrease of 190 million compared to 2019 to a value of approximately PLN 1.1 billion. Despite this, the projected average annual growth in the value of luxury spirits sales between 2020 and 2025 is 5.2%. The market is expected to reach its pre-pandemic value as early as 2023.

Rynki Alkoholowe 4/2021

Recently, the European Union agreed to an EU-China agreement to protect 100 European geographical indications in China and 100 Chinese indications in the EU. The following alcoholic beverages, among others, were among the protected indications in China: Polska Wódka, Cava, Porto, Champagne, Ouzo, Feta, Irish Whiskey, Rioja, Brandy de Jerez, Scotch Whisky, Cognac, Calvados, Grappa and Palinka.
A total of 242 spirits with protected geographical indications have been registered in the EU. France, which has a tradition of producing wines, has 53 such indications, Italy – 34, Spain – 19, Portugal – 11, Greece – 15 and Ireland – 3. Countries from our region, i.e. Germany has 33 registered indications, Hungary – 8, Lithuania – 7 and Slovenia – 4. In comparison, Poland, famous for its spirits production, has only 2 protected geographical indications in this category. These include: Polska Wódka/Polish Vodka and Wódka ziołowa z Niziny Północnopodlaskiej aromatyzowana ekstraktem z trawy żubrowej/Herbal vodka from North Podlasie Lowland aromatised with an extract of bison grass.

Rynki Alkoholowe 3/2021

A recent CBM Indicator survey indicates that 0.5 l or 0.7 l liqueurs and crème liqueurs are most commonly purchased. Only 7% of consumers say they usually buy a 1 l bottle. When asked about the price they are ready to spend on their favourite products from the liqueur and crème liqueur category, respondents admitted that they most often buy alcohol products from this group that cost 20-40 PLN (44% of indications). Only 23% of liqueurs and crème liqueurs connoisseurs buy alcohol more expensive than PLN 60.

Rynki Alkoholowe 3/2021

Sale of all alcoholic beverages in small-format stores up to 300 m2. We can find liquor of this type in almost all small format stores, the numeric distribution of this category is 80-90%. The most popular among liqueurs are the products of CEDC, MBWS and Polmos Bielsko-Biała, it is the brands of these producers that are most popular, but also the most available in small format: Jägermeister, Krupnik Słony Karmel and Advocaat. The most popular volume is usually 500 ml, although in the case of Jägermeister the 100 ml volume appeared most often on the receipts, which may indicate that consumers treat it more as a flavoured vodka than a liqueur. In 2020, the number of Jägermeister bottles sold in small format increased by around 4% compared to 2019. However, it was Krupnik Słony Karmel that was the most frequently appearing on receipts in 2020 – a 500ml bottle of Słony Karmel was on receipts in small-format stores more than 600,000 times, which was, however, around 15% lower than the year before.

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Rynki Alkoholowe 3/2021

The 15th edition of the Vodka Tasting organised by the nationwide industry monthly “Rynki Alkoholowe” has been scheduled for the second half of May 2021. Once again, professional as well as independent jurors will conduct blind evaluation of the submitted samples in the category of pure vodkas and in the category of flavoured vodkas and flavoured spirit products. It is possible that spirits will also have a new category assessed this time, but this depends on the number of products submitted. There will certainly be additional competition in the Packaging Design category. Of course, the choice of winner here is not made “blindly.” The jury will evaluate all the products submitted for packaging after the results of the tasting itself are announced. It is therefore possible that one product will even receive two awards. The winners of the tasting will traditionally be awarded medals. For more information about this year’s event please contact Lidia Potwardowska (Phone No 607 842 864),
e-mail: Ten adres pocztowy jest chroniony przed spamowaniem. Aby go zobaczyć, konieczne jest włączenie w przeglądarce obsługi JavaScript.).

Rynki Alkoholowe 2/2021

temat 07

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