okl 2021 07


okl 2021 06

 

Small-format stores up to 300 m2 achieve the highest sales value on sales of alcohol, tobacco products, beverages or sweets. Among alcohols, it is beer that generates the highest turnover – approx. 50% of the sale value of alcohols and approx. 12% of the total sale value.
The most important and largest producer among beers is Kompania Piwowarska, the products of which generate more than 1/3 of turnover from sales of all beers in the small format. The top 3 also include Grupa Żywiec and Carlsberg. The most popular brand among consumers of the golden beverage is Żubr. Customers often also reach for Tyskie, Harnaś, Tatra or Lech.

eng

Rynki Alkoholowe 6/2021

According to the CBM Indicator survey, Polish consumers of wine distillates most frequently consume brandy of various types (53%). In contrast, 47% of connoisseurs of this type of alcohol prefer cognacs. Almost half of those who say they consume wine distillates say they pay attention to the brand manufacturer before buying. Of these, 45% buy imported brands and only 13% go for domestic brands. Whereas, more than 40% of consumers taking part in the survey admit to not being able to identify where the brand they buy is produced.

eng

Rynki Alkoholowe 5/2021

Brandies and cognacs are often bought as gifts for special events, and the limited number of social gatherings contributed to the fact that the category, which recorded year-on-year increases in terms of sales, marked a decline in the number of packagings sold by more than 5% in 2020 compared to 2019. Among the brandies most favoured by Poles are Pliska and Słoneczny Brzeg, owned by Ambra. These Bulgarian spirits account for about 50% of the category’s turnover and tempt their customers with attractive prices. They are also the most widely available, being found in 65% and 30% respectively at stores selling this category.

Rynki Alkoholowe 5/2021

Gins, rums and tequilas still remain niche spirits in Poland. Their consumption is declared by only a few percent of alcohol consumers. The popularity test of these spirits shows higher popularity rates only for a few of the most popular brands. Gin Lubuski is best known in our country. In an aided recall, around 50% of consumers say they have heard of it. The product also wins in an unaided recall. Gordon’s Gin was second in this category, but in this case the number of both unaided and aided indications was almost 4 times lower. Among all tequila brands, the respondents most often showed familiarity with Sierra – the name was familiar to every fourth alcohol consumer. The Olmeca and Sombrero brands received almost half as many indications in the aided recall and as much as four times less in the unaided recall. In contrast, Malibu, a rum-based drink flavoured with coconut milk, was the most popular rum among the participants in the recent survey.

eng

Rynki Alkoholowe 4/2021

Both gin and rum achieve monthly value shares of around 0.2% each in the sale of all spirits in small-format stores up to 300 m2. Tequila is an even smaller category – its share of spirits sales value is only about 0.03%. This is mainly due to the availability of this type of liquor – gin and rum can be found in about 40% of small-format stores, while tequila can be found in only about 10% of stores. Consumers in small stores don’t have much choice here either, with an average of 2 gin and rum variants per stores and 1 tequila variant.

Rynki Alkoholowe 4/2021

temat 07


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