Every second inhabitant of Poland drinks wine. Among drinkers, 51% of people declare their consumption regardless of the season, and 25% drink them exceptionally during the New Year’s Eve and carnival season. Consumers on the Polish market prefer sweet and semi-sweet wines (72% of respondents). Dry and semi-dry wines, on the other hand, are in second place (46%). Sparkling wines and champagnes are in third place with 41%. The most common consumers of wines are women, people aged 30-39 and residents of medium-sized cities with a population of up to 20 thousand. Among the most recommended brands, the leaders are Carlo Rossi and Kadarka brands, which received 75% and 64% of responses.
Rynki Alkoholowe 11/2020