Table wines indivisibly win the tastes of Polish consumers (as much as 64% of the total volume), but they increasingly opt for sparkling wines and champagnes (17%). At the same time, retailers understand the progressive change in preferences as the number of stores where these alcoholic beverages were unavailable just a year ago has decreased by 25%. In addition, the average product range for this category has been extended and customers can now choose from 6 variants. Nevertheless, table wines still take the lion’s share of shelf space accounting for two-thirds of the wine on display (22 variants). Poles usually buy 1 bottle of wine per transaction and spend about PLN 20 on it. Products from the Carlo Rossi, Fresco or Kadarka brands are most common in the basket.
Rynki Alkoholowe 11/2021