Wines are quite popular among Poles. They account for approx. 5% of the liquor market value sales in small-format shops up to 300 m2. The most common selling brands are: Carlo Rossi, Fresco and Kadarka. Currently, a customer of a small-format store can choose from an average of 30 variants. Poles usually buy one bottle of wine per transaction and spend about PLN 20 on it. These are mostly standard volumes of 750 ml or 1000 ml, which together account for over 97% of the wine sales volume.
Rynki Alkoholowe 11/2020