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The latest results of the survey conducted by CBM Indicator show that Poles like to drink wine. Among the respondents declaring wine consumption in the last 12 months, 76% chose sweet and semi-sweet wines, while exactly half of the respondents chose dry and semi-dry wines. The survey shows that herbal wines are the least popular among wine enthusiasts. Carlo Rossi has been the most recognizable brand among sweet and semi-sweet wines for many years. It has been the dominant and most popular wine brand for several years. As shown by the results of the knowledge test of sweet and semi-sweet wine brands, Carlo Rossi was spontaneously indicated by 23% of consumers, and over 50% of respondents indicated this brand in the assisted recall. The second position is occupied by Kadarka, spontaneously indicated by every fifth person.

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Rynki Alkoholowe 11/2019

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