According to the CBM Indicator survey, Polish consumers of wine distillates most frequently consume brandy of various types (53%). In contrast, 47% of connoisseurs of this type of alcohol prefer cognacs. Almost half of those who say they consume wine distillates say they pay attention to the brand manufacturer before buying. Of these, 45% buy imported brands and only 13% go for domestic brands. Whereas, more than 40% of consumers taking part in the survey admit to not being able to identify where the brand they buy is produced.
Rynki Alkoholowe 5/2021