According to the latest survey conducted cyclically by CBM Indicator, Scotch whiskies are the most recognizable by Polish consumers. The most recognizable brand in the latest survey is Johnnie Walker, who maintained his leading position in relation to the previous survey. Johnnie Walker is spontaneously indicated by 47% of respondents. In the assisted recall, however, the result reaches 68%.
Rynki Alkoholowe 9/2019