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Whisky sales in small format stores were dominated by four main brands: Ballantine’s (Pernod Ricard), Jack Daniel’s (Brown-Forman), Johnnie Walker (Diageo) and Grant’s (CEDC), which accounted for almost 70% of category turnover in 2018. In the discussed period, customers of small-format stores most often used Ballantine’s Finest 700 ml and Jack Daniel’s 700 ml whisky.


Rynki Alkoholowe 9/2019

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