The category of whisky and bourbon in small format stores up to 300 m2 accounts for about 0.3% of all alcohol sales by volume. Due to high average prices for packaging (compared to, for example, vodka), it generates approx. 3% of the sales value. The largest value share among manufacturers in H1 2021 was achieved by Pernod Ricard, very much like last year. Brown-Forman, CEDC and Diageo were next in line. The top five brands with the highest turnover were: Ballantine’s, Jack Daniel’s, Johnnie Walker, Grant’s and Jim Beam. The most purchased SKU in small format – unchanged since 2020 – is Ballantine’s Finest in a 700 ml bottle. Small format stores also boast a good number of whisky and bourbon variants on shelves – in H1 2021, customers could choose from an average of 10 variants.
Rynki Alkoholowe 9/2021