Spirits generate about 25% of the total sales value in small-format stores up to 300 m2. In the carnival season we can find meads in only about 3% of small-format stores. More than 50% of the brands that appear on receipts come from Apis. Liqueurs belong to a slightly more popular category in the small format. The most important producer here is Henkell Freixenet Polska with its best-known brand – Nalewka Babuni. The distribution of this product, as well as meads during the carnival period, reaches about 3%. Mulled wines at the carnival reach around 0.1% of the sales value of all spirits. The most important brand in this category is undoubtedly Grzaniec Galicyjski from JNT Group.
Rynki Alkoholowe 1/2021