okl 2021 07

okl 2021 06


Pure and flavoured vodkas jointly generate around 30-40% of the alcohol sale value and appear on average in every tenth transaction in small-format stores of up to 300 m2 in Poland. The number of vodka variants is growing every year; in 2021, customers can choose from around 33 variants for pure vodkas and around 55 for flavoured vodkas. Despite a smaller selection, pure vodkas have been generating higher turnover for years – just under 70% of the entire vodka category. The best-selling variant is invariably Żubrówka Biała, and Gorzka Żołądkowa Czysta or Krupnik, whereas Soplica is the leader among flavoured vodkas (it generates around 10% of the sale value of all vodkas and its most popular flavours include quince, cherry, or hazelnut).

Rynki Alkoholowe 10/2021

temat 07

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