Analyses of the most recent surveys show that almost half of the Poles surveyed declared that they had consumed pure vodkas over the past month. On the other hand, the consumption of flavoured vodkas at that time was confirmed by 38% of the respondents. The most popular brand of pure vodkas is Finland, indicated by 27% of consumers. It is also the brand that consumers are most willing to recommend to others (more than 1/3 of indications). The preferences of flavoured vodka consumers are similar. The most popular brands are Soplica (26%) and Finland (22%). On the other hand, Finland is the most recommended brand, chosen by 32% of respondents. Soplica is in second place with 24%.
Rynki Alkoholowe 10/2020