okl 2020 10


okl 2020 09

 

Vodka is one of the most frequently chosen alcohol by Poles, ranking second on the podium, right behind the beer. On average, every fourth alcohol purchaser in a small-format store up to 300 m2 puts vodka in the basket. As a result, the category generates more than 8% of the turnover of such stores. A customer can choose from an average of almost 90 variants in a small format store. Vodkas in the smallest volumes are most often purchased. Almost half of the customers of small-format stores decide to buy 90/100 ml bottles and approx. 30% of customers buy 200 ml. In total, small bottles generate approx. 45% of the sales volume. The most popular variants of vodka in small bottles belong to such brands as: Żubrówka Biała, Żytniówka Czysta, Żubr Strong or Cytrynówka Lubelska. In the case of larger volumes, 0.5-litre bottles are most often bought by about 1/5 of customers going to small format shops for this product. The most popular larger bottle variant among Poles is Żubrówka Biała 500 ml, responsible for as much as approx. 14% of the category’s sales volume.

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Rynki Alkoholowe 10/2020

temat 10