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Pure and flavoured vodkas are one of the most important categories in the assortment of small-format stores up to 300 m2 – in the period from January to June 2019 they appeared on almost every tenth receipt and accounted for almost 9% of the sales value. The importance of flavoured vodkas in the sale of the entire category is still much smaller than that of pure vodkas (they account for less than 30% of the volume), but their sale is growing rapidly – in the first half of 2019, customers of small-format stores spent 16% more on flavour variants than in the previous year, while the value of sales of pure vodkas increased by 7%.


Rynki Alkoholowe 10/2019

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