In November 2021, a representative group of adult Poles were interviewed on-line (CAWI) on the SW Panel. The responses were used as the basis for a report prepared by SW Research. Pure vodka is chosen by 25.5% of respondents to celebrate important events. At the same time, 43.1% of respondents declare that they gift Polish vodka to their friends abroad (the best gift). As many as 43.8% of respondents are aware that there is a definition for Polish Vodka, but only 12.3% of those taking part in the survey know it. Only 21.7% of Poles associate Polish Vodka with Protected Geographical Indication.
Rynki Alkoholowe 2/2022