Out of 153 alcoholic brands, there are 49 whiskies at the “Millionaire Club 2018.” This result was three times worse than in the previous year. In the top ten of the ranking there were 5 brands of “golden beverage” and as many as 22 brands.
As in the previous year, the “millionaires” are headed by Jinro (Hite-Jinro) brand, an alcoholic beverage from the South Korean soju category. The second place belongs to the Indian whisky Officer’s Choice (Allied Blenders & Distillers). Interestingly, the next three places in the group of “golden liquors” are also taken by products from India – McDowell’s No.1 (Diageo/United Spirits), Imperial Blue (Pernod Ricard) and Royal Stag (Pernod Ricard). In fact, we have 17 brands from India on the list, but it should be remembered that these products do not meet the requirements of the European definition of whisky.
Johnnie Walker (Diageo/United Spirits) from Scotland is in fifth place only. There is a total of 21 drinks from Scotland, but there are many indications that next year they will be joined by The Macallan (Highland Distillers). The sixth-on-the-list Jack Daniel’s (Brown-Forman) is the best among American whisky. In total, we have 5 brands from the United States. Canada has added 3 products to the list. The strongest brand (Diageo) among the Canadian “water of life” is Crown Royal (Diageo). There are still 2 more products from Ireland and Japan. Here, the best performers on the market are, respectively, Jameson (Pernod Ricard) and Suntory Kakubin (Beam Suntory).
Rynki Alkoholowe 9/2019