okl 2020 09

okl 2020 08


Alcohol is the most important FMCG category in terms of sales value in small-format stores up to 300 m2 and in supermarkets of 301-2,500 m2, although its importance for smaller stores is much higher of course. According to CMR data, all types of alcoholic beverages in small-format stores are responsible for 1/4 of turnover and attract customers – beer, vodka, whisky and other alcoholic beverages appear on every third receipt. In supermarkets of ​​301-2,500 m2, alcohols appear on approx.

18% of receipts and account for almost 10% of turnover. In this format of stores, the alcohol offer is of course much wider than in small-format stores. In June 2018, on average, there were over 190 beers variants, 96 table wines, 74 types of flavoured vodkas available there.

cmr 01 08 ang

CMR 02 08 ang

Rynki Alkoholowe 08/2018

temat 09