okl 2020 09

okl 2020 08


Grzaniec Galicyjski, which last year was taken over by Jantoń with also Zbójeckie Grzane in its portfolio, remains the most popular brand for many years – making it the segment leader. In December 2017, it was responsible for nearly 78% of value shares in small-format stores, and its products were available in 80% of stores selling mulled wines. Other important players were Bartex and Mix (achieved 8 and 6% of value shares respectively in the mulled wine market in the analyzed period and the distribution of both of them was definitely narrower – not exceeding 20%). Meads are increasingly popular in Poland. The sold volume of this segment increased by 4% in small format stores in 2017, compared to the same period of the previous year. Approx. 10% of stores selling alcohol in December 2017 had mead on offer, and on average, there were 3 variants of the drink per store. At that time, the customers of small-format stores who wanted to buy this alcohol, mostly put Piastowski trojniak 750 ml of Apis in their baskets (appeared on 14% of transactions with this category) and mead Kurpiowski trojniak 750 ml (appeared on every seventh receipt with the category in question).

Rynki Alkoholowe 1/2019

temat 09