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According to CMR data, in the Easter week of 2019, the value of sales of pure vodkas increased by 30% compared to the previous week, the spending on table wine increased by 40%, while the spending on liqueurs and creams by as much as 70%. Throughout 2019, four producers were responsible for about 80% of the liquor and cream sales values in small-format stores in Poland – CEDC (with Jaegermeister, Campari and Cointreau), MBWS (Krupnik and Finezja), Diageo (Sheridan’s, Baileys) and Polomos Bielsko-Biała (Advocaat, Talka). Among the brands, the leader in terms of value was Jagermeister (CEDC), which accounted for nearly 30% of sales. Krupnik Słony Karmel from MBWS was second in terms of sales value share (13% of share). The next positions were taken by Sheridan’s (Diageo) and Advocaat (Polmos Bielsko-Biała).

Rynki Alkoholowe 3/2020

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