Of the radlers, ciders and RTDs, radlers are the best selling group in small-format stores. The most frequently purchased brands in this flavour segment are: Warka Radler, Lech Shandy and Okocim Radler. Ciders constitute only 0.1% of the alcohol sales volume in small-format stores up to 300 sqm. The best-selling variant here is the Ambra Group’s Cydr Lubelski. A similar position in the ranking of spirits is occupied by RTDs. Like ciders, they account for 0.1% of the sales volume of all alcohols in small-format stores. The most important producer in this category is MBWS and its Sobieski Impress. Volume shares of this brand range from approx. 20% to 30%.
Rynki Alkoholowe 8/2020