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In Q4 2021, for small-format stores up to 300 m2, vodka was the third most valuable category (over 9% of total sales), appearing on every tenth receipt. Pure vodkas still account for 69% of the volume sold and flavoured vodkas 31%. The most popular pure vodka brands in Polish small-format stores are: Żubrówka Biała (CEDC), Żołądkowa Gorzka Czysta de Luxe (Stock) and Żubr (Stock), while among flavoured vodkas the top spot is taken by Żołądkowa Gorzka (Stock), Cytrynówka Lubelska (Stock) and Soplica Pigwowa (CEDC).

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Rynki Alkoholowe 2/2022

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