The vast majority of consumers (85%) admit that they prefer pure vodkas, while 63% of respondents say they choose quality vodkas more often than other types. Among the flavours preferred by consumers, the 2 most popular can be distinguished: cherry and lemon. Consumers most often buy vodkas to celebrate meetings with friends (40% of indications) or family celebrations (25%). Around 15% of people buy vodkas for personal consumption and 9% make a purchase for no particular reason. The survey results also show few changes in vodka consumption among consumers during the COVID-19 pandemic.
Rynki Alkoholowe 2/2021