Both gin and rum achieve monthly value shares of around 0.2% each in the sale of all spirits in small-format stores up to 300 m2. Tequila is an even smaller category – its share of spirits sales value is only about 0.03%. This is mainly due to the availability of this type of liquor – gin and rum can be found in about 40% of small-format stores, while tequila can be found in only about 10% of stores. Consumers in small stores don’t have much choice here either, with an average of 2 gin and rum variants per stores and 1 tequila variant.
Rynki Alkoholowe 4/2021