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KPMG published the 11th edition of the “Rynek dóbr luksusowych w Polsce” (Luxury goods market in Poland) report. Alcohols are of course described separately here. Over the last 5 years, until 2019, the luxury spirits segment had grown the fastest of all market categories. The increase in sales value averaged 8.8% per year. In 2020, however, the economic situation related to the pandemic had a negative impact on sales, resulting in a decrease of 190 million compared to 2019 to a value of approximately PLN 1.1 billion. Despite this, the projected average annual growth in the value of luxury spirits sales between 2020 and 2025 is 5.2%. The market is expected to reach its pre-pandemic value as early as 2023.

Rynki Alkoholowe 4/2021

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