Sale of all alcoholic beverages in small-format stores up to 300 m2. We can find liquor of this type in almost all small format stores, the numeric distribution of this category is 80-90%. The most popular among liqueurs are the products of CEDC, MBWS and Polmos Bielsko-Biała, it is the brands of these producers that are most popular, but also the most available in small format: Jägermeister, Krupnik Słony Karmel and Advocaat. The most popular volume is usually 500 ml, although in the case of Jägermeister the 100 ml volume appeared most often on the receipts, which may indicate that consumers treat it more as a flavoured vodka than a liqueur. In 2020, the number of Jägermeister bottles sold in small format increased by around 4% compared to 2019. However, it was Krupnik Słony Karmel that was the most frequently appearing on receipts in 2020 – a 500ml bottle of Słony Karmel was on receipts in small-format stores more than 600,000 times, which was, however, around 15% lower than the year before.
Rynki Alkoholowe 3/2021