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A recent CBM Indicator survey indicates that 0.5 l or 0.7 l liqueurs and crème liqueurs are most commonly purchased. Only 7% of consumers say they usually buy a 1 l bottle. When asked about the price they are ready to spend on their favourite products from the liqueur and crème liqueur category, respondents admitted that they most often buy alcohol products from this group that cost 20-40 PLN (44% of indications). Only 23% of liqueurs and crème liqueurs connoisseurs buy alcohol more expensive than PLN 60.

Rynki Alkoholowe 3/2021

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