The CBM Indicator survey shows that table wines are most popular in Poland. The importance of sweet wines (including semi-sweet) has not changed over the decades.They are consumed more commonly than dry (including semi-dry), and as a result their brands are also better identified by consumers. Carlo Rossi is the undisputed leader of wine brand awareness tests in Poland. In the latest edition of the survey, it was the most mentioned product in both categories.Another brand well known to consumers is Kadarka, which, like Carlo Rossi, appears in both sweet and dry wine categories. The impact of COVID-19 on wine consumption is noticeable. For about 20%, the pandemic has become a reason to reduce consumption of this beverage, while every seventh Polish citizen drinks more wine than before the pandemic.
Rynki Alkoholowe 11/2021