Packaging design appeal is more important to consumers of pure vodkas. The role of packaging in the consumer decision-making process is growing every year. Consumers of pure vodkas pay most attention to the packaging’s attractiveness Out of the vodka drinkers, 73% decide to choose a brand inspired by this factor. In the case of flavoured vodkas, the percentage of indications is visibly lower (59%). Consumers of this type of alcohol are primarily guided by flavour and quality, while packaging determines the purchase to a slightly lesser extent.
Rynki Alkoholowe 10/2021