Sparkling wines and champagnes account for about 0.5% of the sales value of all alcohols in small-format stores up to 300 m2. This trend has continued for 11 months of the year, and in December it almost quadrupled – the value shares then represent almost 2% of all alcohol sales (1.8% in December 2019). This is the only category among alcohols that reaches almost 25% of annual sales in one month. In the week with New Year’s Eve, sparkling wines and champagnes appear on about 5% of all alcohol transactions (4.8% in the week with New Year’s Eve in 2018, 5.4% in 2019). The brands that achieve the highest sales value per year are Dorato and Piccolo (a non-alcoholic drink for children) from Amber, as well as Soviet Igristoje from Bartex.
Rynki Alkoholowe 12/2020