okl 2021 07

okl 2021 06


The market of flavoured beers and radlers in Poland is dominated by Carlsberg. Grupa Żywiec is in second place. Together they generate value shares of around 70%. Desperados, Somersby, Lech Free or Garage are the brands doing best across the category. RTDs recorded 1% growth in value sales in small format stores up to 300 m2 in Q1 2021, compared to the same period a year earlier. The largest producers are Brown-Forman, MBWS and Stock, which together account for around 80% of the value share in the small-format RTD market. The best selling brands include: Jack Daniel’s (Brown-Forman), Sobieski Impress (MBWS), Jim Beam (Stock) or Bacardi Breezer (Bacardi Martini).
Ciders, on the other hand, declined by 8% in value sales in Q1 2021, compared to last year. Ambra is the sales leader in the category among manufacturers with its value shares accounting for approx. 80% of the entire category. The most popular brand is Cydr Lubelski from this producer.

Rynki Alkoholowe 7/2021

temat 07