okl 2020 12

okl 2020 11


As part of the annual nationwide survey of consumer and shopping habits on the alcohol market in Poland, consumers of the latest round of the CBM Indicator survey were asked about the place of purchase of ciders and ready-to-drink low-alcohol drinks. According to their declarations, when consumers decide to buy cider, they most often choose a Biedronka discount store. It is in the Biedronka chain that every fourth person buys this alcoholic beverage. The second place among cider lovers are off-licences stores and the Tesco supermarket chain, which received the same percentage of indications – 23%. Almost every fifth consumer goes to a local grocery or to supermarkets, such as Carrefour (17%) or Auchan (16%).
Biedronka also prevails when it comes to the low-alcohol RDTs. Some every fifth person declared buying RTDs in the Biedronka store. Off-licences (17%) are on the second place among people consuming RTDs. Local groceries, which received only 6% of indications, are becoming less popular.

Rynki Alkoholowe 8/2019

temat 12