For many years, the leader of unaided recall on cider knowledge in Poland has been Cydr Lubelski, the recognisability of which reaches 47% among respondents. RTDs are not very popular among consumers. The consumption of this type of alcohol in the last 12 months is declared by 25% of people, and only 1% of respondents indicate that they like to consume this type of drinks. Knowledge of RTD brands is quite poor among the respondents. The following famous brands of spirits are leading: Jack Daniel’s, Smirnoff Ice, Bacardi, Sobieski Impress and Jim Beam.
Rynki Alkoholowe 8/2020