Brandies and cognacs are often bought as gifts for special events, and the limited number of social gatherings contributed to the fact that the category, which recorded year-on-year increases in terms of sales, marked a decline in the number of packagings sold by more than 5% in 2020 compared to 2019. Among the brandies most favoured by Poles are Pliska and Słoneczny Brzeg, owned by Ambra. These Bulgarian spirits account for about 50% of the category’s turnover and tempt their customers with attractive prices. They are also the most widely available, being found in 65% and 30% respectively at stores selling this category.
Rynki Alkoholowe 5/2021