Beers form a segment of the alcohol market with high awareness among people who drink or buy alcohol. The level of rootedness of brands in the minds of respondents is one of the indicators describing a given market. A survey conducted by CBM Indicator confirms that more than a dozen different beer brands are very well recognised among at least half of those who buy and drink alcohol. Domestic beers with a long presence in the market, such as Żywiec, Tyskie, Lech, Okocim or Warka are known to the vast majority of respondents.
Rynki Alkoholowe 6/2021