Small-format stores up to 300 m2 achieve the highest sales value on sales of alcohol, tobacco products, beverages or sweets. Among alcohols, it is beer that generates the highest turnover – approx. 50% of the sale value of alcohols and approx. 12% of the total sale value.
The most important and largest producer among beers is Kompania Piwowarska, the products of which generate more than 1/3 of turnover from sales of all beers in the small format. The top 3 also include Grupa Żywiec and Carlsberg. The most popular brand among consumers of the golden beverage is Żubr. Customers often also reach for Tyskie, Harnaś, Tatra or Lech.
Rynki Alkoholowe 6/2021