okl 2020 12

okl 2020 11


The analysis results of the latest survey conducted periodically by CBM Indicator show that respondents are most willing to buy alcoholic beverages in such places as supermarkets and discount stores – 52% of indications each and hypermarkets and off-licences – 50% each. A much smaller percentage of respondents indicate highly specialized stores (21%), petrol stations (20%) and on-line shops (19%). In the absence of a favourite brand, consumers usually purchase another with a similar flavour (51% of indications). One third of the respondents willingly buy another brand at a similar price. On the other hand, respondents less frequently decide to move to another store to buy their favourite brand of alcohol (14%), wait for delivery (11%), buy a cheaper brand (8%) or buy another type of  alcohol (4%).

Rynki Alkoholowe 9/2020

temat 12