okl 2020 12


okl 2020 11

 

Sparkling wines and champagnes account for about 0.5% of the sales value of all alcohols in small-format stores up to 300 m2. This trend has continued for 11 months of the year, and in December it almost quadrupled – the value shares then represent almost 2% of all alcohol sales (1.8% in December 2019). This is the only category among alcohols that reaches almost 25% of annual sales in one month. In the week with New Year’s Eve, sparkling wines and champagnes appear on about 5% of all alcohol transactions (4.8% in the week with New Year’s Eve in 2018, 5.4% in 2019). The brands that achieve the highest sales value per year are Dorato and Piccolo (a non-alcoholic drink for children) from Amber, as well as Soviet Igristoje from Bartex.

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Rynki Alkoholowe 12/2020

Poles still know little about the difference between sparkling wine and champagne. Knowledge of sparkling wines remains at a similar level as in previous years. The best known brand is Dorato, which 15% of respondents spontaneously mentions as the first (Top of Mind). Cin&Cin is in second place, mentioned by 12% of respondents. The best recognized brands of sparkling wines also include: Sowietskoje Igristoje (6%), Martini Prosecco and Carlo Rossi (3% each) and Michelangelo (2% of indications). The majority (62%) of consumers of sparkling wines and champagnes are not limited to one type of alcohol, but prefer products of several other brands that share common characteristics (most often they are: price, quality and flavour). Every fifth person during the survey stated that they usually buy the brand that is sold on the most favourable terms (sales, discounts).

Rynki Alkoholowe 12/2020

Every second inhabitant of Poland drinks wine. Among drinkers, 51% of people declare their consumption regardless of the season, and 25% drink them exceptionally during the New Year’s Eve and carnival season. Consumers on the Polish market prefer sweet and semi-sweet wines (72% of respondents). Dry and semi-dry wines, on the other hand, are in second place (46%). Sparkling wines and champagnes are in third place with 41%. The most common consumers of wines are women, people aged 30-39 and residents of medium-sized cities with a population of up to 20 thousand. Among the most recommended brands, the leaders are Carlo Rossi and Kadarka brands, which received 75% and 64% of responses.

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Rynki Alkoholowe 11/2020

The 14th Vodka Tasting organised by the “Rynki Alkoholowe” monthly took place in slightly different circumstances this time. Initially, the competition was scheduled for 22 May. However, the coronavirus pandemic rained on our parade. Remote tasting turned out to be the best solution here. The jury received liquor samples marked only with numbers and each of them individually assessed which product deserved a medal most. They then sent their ratings to our editorial office, where the points awarded were counted. The competition was the greatest in the pure vodka category at a price up to PLN 45 per 0.5 l. Ultimately, the winner was Bulbash 6 (distributor: Partner Center Sp. Z o.o.). An unusual situation occurred in the category of pure vodkas at a price over 45 PLN for 0.5 l, because two products obtained the same score. We had no choice but to award two medals here. They were given to Wódka Longinus 40% (Nalewkarnia Longinus) and Wódka Ziemniaczana Podole Wielkie (Podole Wielkie). Walnut liquor from Nalewkarnia Longinus won the category of flavoured vodkas and flavoured spirits with a very good score. We also decided to award the second medal in the category of flavoured vodkas and flavoured spirits. It went to Kazbek Peak Aged 5 Years Brandy (Partner Center Sp. z o.o.). As in the previous year, we also awarded a medal in the Packaging Design category. It was given to a bottle of Nemiroff De Luxe vodka (Coca-Cola HBC Poland). Here, of course, the choice was made “explicitly”, i.e. after the tasting part of the competition and after the disclosure of the competing products.

Rynki Alkoholowe 11/2020

Wines are quite popular among Poles. They account for approx. 5% of the liquor market value sales in small-format shops up to 300 m2. The most common selling brands are: Carlo Rossi, Fresco and Kadarka. Currently, a customer of a small-format store can choose from an average of 30 variants. Poles usually buy one bottle of wine per transaction and spend about PLN 20 on it. These are mostly standard volumes of 750 ml or 1000 ml, which together account for over 97% of the wine sales volume.

Rynki Alkoholowe 11/2020

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