The fourth edition of Wine Expo Poland in Warsaw is behind us. Guests of the event had the opportunity to taste tipples not currently available on the Polish market. It is possible, however, that this will change soon. Almost everyone came to Wine Expo Poland to find a distributor in our country. This year, the vast majority of exhibitors came from Italy. Why did this happen?
CBM Indicator research confirms that vodkas are a category which is very well recognized among other alcohols. In the latest survey, respondents were asked to indicate the essential characteristics of pure and flavoured spirits when choosing a given brand. The results confirm that, as in previous years, the most important factors in the selection of pure and flavoured vodkas is flavour, which is definitely important for 68% of respondents, regardless of a vodka variety.
Small-format stores of up to 300 m2 are the key distribution channel for the sale of vodka. There are, on average, 80 different variants, of which flavoured vodkas constitute less than 60%. As might be expected, their diversity is much greater in supermarkets (about 130 variants). Despite the fact that the market of flavoured vodkas is developing, the pure variants are still much more popular. On average, around 15 customers who buy pure vodka, come to a small-format stores during a day.
Eurocash Group, in co-operation with the Polish Chamber of Commerce, decided to create a ranking of the largest vodka producers as per their distribution, price and product strategies applied to small-format stores. So, who treats small shopkeepers and their customers most fairly? The producers specializing in gift vodkas: the Lithuanian Stumbras and the Polish Oak Poland, were given the best marks for equal treatment of different types of stores. Stock, the sales vice-leader, also stood on the podium in Poland.
Out of 163 alcohol brands in the Millionaire Club 2017, there are as many as 52 whiskies in the list. The result is by one position worse than last year. Four brands of the “golden spirit” were in the top ten of the ranking and as many as twenty one in the first fifty.
Just like last year, the list of millionaires is headed by the Jinro (Hite-Jinro) brand, namely the soju-category alcoholic beverage from South Korea. The second place goes to India’s Officer’s Choice whisky (Allied Blenders & Distillers), despite the fact that it recorded a drop in sales.