okl 2019 10


okl 2019 09


 

In 2018, customers of small-format shops spent 16% less on cider than in the previous year. In 2018, at the peak of the cider season, cider was offered by approximately 40% of small-format stores. Cider lovers do not usually have much choice – on average, there are 2-3 variants available in at stores. Ambra remains the leader of sales in small-format shops – in 2018, its share in the sales value was about 80%, with 50% of this result generated by 1 product – Cider Lubelski Klasyczny in one-litre bottle.
Sales growth, although not as impressive as flavoured beers, was also recorded by another category of light alcohols, i.e. ready-to-drink drinks. In 2018, the value of RTD sales in small-format stores was 4% higher than in the previous year, and the number of sold product increased by 8%. Sales of this category in small-format stores up to 300 m2 were dominated by three brands: Sobieski Impress (MBWS), Jack Daniel’s (Brown Forman) and Bacardi Breezer (Bacardi Martini), which together account for 70% of turnover in this category.

Rynki Alkoholowe 7/2019

The Management Board of Jantoń, one of the largest producers and distributors of wines and wine products on the Polish market, decided to change the name of the company to JNT Group S.A. Sp.K. The adoption of the new name is related to the dynamic development of the company and its expansion into international markets. The change came into force on 1 July.
After numerous acquisitions made by Jantoń, the company now also includes Platinum Wines and Wino Makłowicz or Makłowicz Poleca. The new name therefore emphasizes the expanded structure of the group. At the same time, it will facilitate communication and expansion on international markets. In connection with this change, the company’s logo has also been slightly modified since 1 July.

janton

Rynki Alkoholowe 7/2019

Beer is undoubtedly one of the most important product categories for small-format stores up to 300 m2. It is the most common type of alcohol responsible for about 15% of turnover at an average small-format store. According to CMR data, beer is purchased by every fourth customer who buys 3 packages of the hop-flavoured beverage on average. Interestingly, it is often the only product of a shopping basket, especially in the case of the lower-price-shelf variants. However, other purchased products usually include snacks or other alcoholic beverages.

Rynki Alkoholowe 6/2019

Beer is the most popular alcoholic beverage among Poles, characterized by high recognition among alcohol consumers and buyers. As shown by another round of research conducted by the Indicator Marketing Research Centre, the most recognizable beer brands come mainly from the largest breweries, such as Grupa Żywiec, Kompania Piwowarska or Carlsberg Polska.

Rynki Alkoholowe 6/2019

The 13th Vodka Tasting organized by the “Rynki Alkoholowe” national trade monthly was unique in many respects. It was not an easy task for the jury as 9 companies submitted as many as 21 products to the competition. There were more of them (28) only once in the history, in 2014. For the first time, however, we presented as many as 8 medals! Russian Standard Original from CEDC International Sp. z o.o. turned out to be the best brand in the category of pure vodkas in the price category of up to PLN 50 for 0.7 l. Ostoya from the portfolio of Wyborowa Pernod Ricard won in the pure vodka category within the price range of PLN 50-100 for 0.7 l. Finally, the category of pure vodkas at a price above PLN 100 for 0.7 l. Here the competition was extremely interesting, and the Precious Vodka brand won it eventually. Its manufacturer is Jewel Lines company – so the jewellery project was created with passion for diamonds and other precious stones. Distributor of Precious Vodka in Poland is Ice-Full Sp. z o.o. company.

enoexpo 2019