Vodka is responsible for almost 9% of the turnover in stores up to 300 m2. The sale of vodkas in small-format stores is dominated by two companies – CEDC and Stock. In 2017, they were jointly responsible for 75% of the sales value and volume of the category. Throughout 2017, CEDC controlled more than 40% of the sales value of pure vodkas and similar shares in the sales value of flavoured vodkas. In 2017, Stock remained the market leader in the flavoured vodka segment, although it systematically loses shares to CEDC.
Rynki Alkoholowe 2/2019